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This new USB-C power cable concept is so ingeniously simple, I’m amazed no one thought of it before



  • Twelve South’s PowerCord is so simple, with a wall plug on one end and a USB-C on the other
  • It’s a one-stop solution for charging small to medium-sized devices
  • With the cord, you can effectively ditch the power brick as it’s integrated

When it comes to charging our devices right now, you generally need a wall plug that goes into an outlet and a cable. For phones – iPhone or Android – that means, say, at least a 20-watt wall plug and then a USB-C to USB-C cable. It doesn’t need to be like this, especially for those who travel.

Twelve South, known for excellent accessories that especially complement Apple devices, just dropped the ‘PowerCord.’ Yes, that’s a product name, not something that comes with the product in the box. It’s a USB-C port cable that ends not with a replica of that port but rather a power adapter.

Thus, it eliminates the need for a wall brick, and if you’re charging a Pixel 9, an iPhone 16 Pro, a Nintendo Switch, an iPad or Galaxy Tab, or even a MacBook Air, you just plug it in to get the charge going.

(Image credit: Twelve South)

It’s fairly genius, right? The 30-watt power supply is integrated into the wall plug, and it comes in two lengths – 4-foot or 10-foot. The cable itself is braided and looks fairly heavy-duty from shared images and comes in a slate black or dune white.



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