Wide-ranging interview with Sigma CEO finishes with new lens teaser
The upcoming product is a “telephoto lens that has never existed before”
We don’t know what the lens is yet, or when it is coming
“Could you give us a teaser for something that’s coming?” asks Sigma UK executive Tim Berry at the end of a wide-ranging 30-minute interview with Sigma’s CEO, Kazuto Yamaki, shared on Sigma’s YouTube channel (watch below). Kazuto drops a suitably vague but nonetheless exciting teaser – “one of the products that excites me a lot is a telephoto lens that has never existed before”.
We don’t know when the new lens will be officially revealed, but the family-owned lens specialist’s video is enough to get any sports and wildlife photographer excited – Sigma is considered to be the leading third-party lens maker for Sony mirrorless cameras and others, delivering superb quality lenses for around half the price of proprietary optics.