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I’ve finally spotted a decent Cyber Monday Fujifilm deal – get 29% off the Fujifilm x half

I’ve finally spotted a decent Cyber Monday Fujifilm deal – get 29% off the Fujifilm x half

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The Fujifilm X half was for me one of 2025’s stand out cameras; a charming and unique digital compact that reimagines the half-frame film camera experience. It’s a healthy dose of photography fun, but many felt it was a little overpriced at launch. Cyber Monday brings good news, therefore, and that’s the first significant X half deal; the Fujifilm X half for $649 at Adorama (was $849) / Fujifilm X half for £499 at Amazon (was £699).

• Shop Amazon’s full Cyber Monday sale

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Tim Coleman

I joined the TechRadar team as Cameras Editor three years ago, and since then I’ve covered every Fujifilm product launch and Black Friday / Amazon Prime Day sale. I’ve personally reviewed numerous Fujifilm cameras, including the X half and X100VI. Fujifilm price cuts are rare, even during Black Friday / Cyber Monday, so this X half deal is well worth looking into.

X half review where I gave it a 4 out of 5 rating, and an ode to its film-roll mode which is one of the cutest camera features I’ve played with in years.

A word of warning; don’t take the X half too seriously. It’s not designed to be a serious photography tool, but a charming and outright fun camera. For example, the sensor is vertical format for the authentic half-frame photography experience, plus there’s no RAW format stills, only 18MP JPEGs.

What we get instead are unique film photography-inspired features, such as the film-roll mode which locks in your color profile and deactivates the digital display until you use up the ‘roll’ – you only see the photos later once they are ‘developed’ in the mobile app. There’s also a secondary LCD screen which can display your film roll (color profile) selection. It’s all impossibly charming.

Design wise, the camera is properly dinky and weighs just 240g, and features a 1-inch 20MP sensor and fixed 32mm f/2.8 lens. If you want a ‘proper’ Fujifilm camera then look elsewhere, but for a little analog-inspired fun, the X half is the ticket. I highly recommend you read my review to find out more, and act on this deal while it lasts!

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