The iPhone 17 series is here – and while the pre-launch rumors pointed to potential price hikes, those fortunately didn’t materialize at Apple‘s big iPhone launch event.
As you can see in our breakdown below, the iPhone price news is largely positive, particularly if you’ve been thinking of picking up a base iPhone 17. There are also some decent trade-in discounts on offer for those looking to pre-order from this Friday, September 12.
At the other end of the scale, Apple did also announce its most expensive iPhone ever, with the new 2TB version of the iPhone 17 Pro Max taking its price to MacBook Pro levels at $1,999 / £1,999 / AU$3,799.
Still, most of us won’t be looking to splash out that kind of money on a new phone, so for everyone else here’s the full breakdown of how each iPhone model compares to its equivalent from last year…
iPhone 17 price
- A small price drop for the base iPhone 17
|
Storage |
US price |
UK price |
AU price |
|
256GB |
$799 |
£799 |
AU$1,399 |
|
512GB |
$999 |
£999 |
AU$1,799 |
The best iPhone pricing news this year is for the base models. The iPhone 17 starts at $799 / £799 / AU$1,399 – that’s the same price as last year’s 128GB models, so you’re getting twice the storage for no extra cost.
It’s even better news for the 512GB model, which has actually dropped by $100 / £100 / AU$150. You’ll be able to pre-order one from September 12 for $999 / £999 / AU$1,799.
Perhaps the only downside for the base iPhone 17 is that there’s no 1TB storage option, with just those two capacities on offer.
iPhone Air price
- Comparable to the iPhone 16 Plus
|
Storage |
US price |
UK price |
AU price |
|
256GB |
$999 |
£999 |
AU$1,799 |
|
512GB |
$1,199 |
£1,199 |
AU$2,199 |
|
1TB |
$1,399 |
£1,399 |
AU$2,599 |
The 5.6mm-thick iPhone Air has effectively taken the baton from the iPhone Plus series and that’s reflected in its pricing.
The 256GB version, for example, is the same price as the last year’s iPhone 16 Plus, at $999 / £999 / AU$1,799. It’s the same story for the 512GB version (aside from a AU$50 drop in Australia), but you do also now get a 1TB option too.
Is it worth the slight price hike from the base iPhone 17? Well, it only has one 48MP camera, but if you want a phone that only weights 165g and yet still packs in an A19 Pro processor it could be for you.
iPhone 17 Pro price
- A welcome price freeze for the Pro
|
Storage |
US price |
UK price |
AU price |
|
256GB |
$1,099 |
£1,099 |
AU$1,999 |
|
512GB |
$1,299 |
£1,299 |
AU$2,399 |
|
1TB |
$1,499 |
£1,499 |
AU$2,799 |
Despite rumors that Apple might be giving its Pro series a small price bump this year, that fortunately hasn’t materialized.
There’s no 128GB model any more, but the 256GB version is the same price as the iPhone 16 Pro in the US, UK and Australia. In fact, the only slight difference for the other models is in Australia, with a AU$50 drop for the 512GB version and a AU$100 hike for the 1TB version.
If you need a bit more storage, there’s unfortunately no 2TB option on the iPhone 17 Pro – unlike the Pro Max…
iPhone 17 Pro Max price
- New 2TB version takes iPhone prices to new heights
|
Storage |
US price |
UK price |
AU price |
|
256GB |
$1,199 |
£1,199 |
AU$2,199 |
|
512GB |
$1,399 |
£1,399 |
AU$2,599 |
|
1TB |
$1,599 |
£1,599 |
AU$2,999 |
|
2TB |
$1,999 |
£1,999 |
AU$3,799 |
The iPhone 17 Pro Max is of course the priciest of these phones, with prices starting at $1,199 / £1,199 / AU$2,149. Fortunately, that’s the same as the iPhone 16 Pro Max’s starting mark from last year.
If you want identical storage in the Pro and Pro Max, then you’re looking at a $100 / £100 / AU$200 price difference. This year, Apple has introduced a new 2TB version for the first time on the Pro Max, but be prepared to pay MacBook prices – the most expensive iPhone ever costs $1,999 / £1,999 / AU3,799.
For context, that’s the same price as a MacBook Pro with an M4 Pro chip, 24GB RAM and 512GB storage. Not cheap, but then the most powerful iPhone ever made was never going to be.
How do they compare?
|
Storage |
US price |
UK price |
AU price |
|
Pixel 10 (128GB) |
$799 |
£799 |
AU$1,349 |
|
PIxel 10 (256GB) |
$899 |
£899 |
AU$1,499 |
|
Pixel 10 Pro (128GB) |
$999 |
£999 |
AU$1,699 |
|
Pixel 10 Pro (256GB) |
$1,099 |
£1,099 |
AU$1,849 |
So how do Apple’s new iPhones compare to some of their closest rivals? Well, the base Pixel 10’s starting price is the same as the iPhone 17, but only offers half the storage (128GB compared to 256GB). That means it’s likely worth waiting to see what discounts are available on the Pixels around the November US holiday season (when we typically see discounts of around $150).
As for the Pixel’s Pro models, their launch prices are slightly lower than the iPhone 17 Pro equivalents on the higher capacities, although the 256GB capacity prices are identical. You can also get a 128GB model for only $999 / £999 / AU$1,699, but that isn’t really recommended. How does this all compare to the S25 series when it launched?
|
Storage |
US price |
UK price |
AU price |
|
S25 (128GB) |
$799 |
£799 |
N/A |
|
S25 (256GB) |
$859 |
£859 |
AU$1,399 |
|
S25 Edge (256GB) |
$1,099 |
£1,099 |
AU$1,849 |
|
S25 Edge (512GB) |
$1,219 |
£1,199 |
AU$2,049 |
|
S25 Ultra (256GB) |
$1,299 |
£1,249 |
AU$2,149 |
|
S25 Ultra (512GB) |
$1,419 |
£1,349 |
AU$2,349 |
|
S25 Ultra (1TB) |
$1,659 |
£1,549 |
AU$2,749 |
The interesting comparison from the above table is how the S25 Edge compares to Apple’s new iPhone Air. When it launched, Samsung‘s slim phone was pricier than its Apple equivalent – by $100 / £100 / AU$50 for the 256GB model – but it does have two cameras compared to the Air’s one.
Interestingly, the S25 was also pricier than the iPhone 17, with the 128GB model costing the same as Apple’s 256GB equivalent. It’ll be interesting to see if Samsung levels things up with the Samsung Galaxy S26 series in January.
Apple has taken prices to an extreme in the other direction, with its new 2TB iPhone 17 Pro Max hitting the $1,999 / £1,999 / AU$3,799 mark. Again, that’s largely because its rivals don’t offer an equivalent capacity, but that will likely change in 2026.