By admin, on November 25th, 2025
It is really a very big surprise that this is the second time in the past 3 months that the Hasselblad ultra-luxury X2D Mark II camera, which costs approximately $7,399 for the body only, and then you have to pay extra for lenses. This luxury camera is again back in the #1 position on the Yodobashi Camera interchangeable lens sales chart, which is an exciting and amazing scene. I’m not able to believe such a luxury camera is at the number one position for the second time. That means the sale is going really very well and that will encourage Hasselblad to expand the mirrorless lineup. This is for the first half of November 2025 (Nov 1–15), per fresh CAPA CAMERA WEB data.
Yodobashi’s Top 10 Best-Selling Cameras (Nov 1-15, 2025)
| Rank | Camera | Change from Oct |
| 1 | Hasselblad X2D II 100C Body | ↑ from 2nd |
| 2 | Sony α7C II Body | Steady |
| 3 | Sony α7C II Zoom Lens Kit | Steady |
| 4 | Fujifilm X-M5 + XC 15-45mm Kit | ↑ from 5th |
| 5 | Nikon Z5 II Body | New entry |
| 6 | ↓ Nikon ZR Body | from 1st |
| 7 | Nikon Z50 II Double Zoom Kit | Steady |
| 8 | Sony ZV-E10 II Double Zoom Kit | Steady |
| 9 | Fujifilm X-E5 + XF 23mm Kit | ↓ from 4th |
| 10 | Canon EOS R5 Mark II Body | Steady |
The Hasselblad X2D Mark II 100C was announced earlier this year, and it is not a cheap or affordable camera. It costs more than $8000+ body only. Well, Japanese people obviously prefer quality over price. The camera features a massive 100MP 43.8 x 32.9mm BSI CMOS sensor, 16-bit color, 15-stop dynamic range, a newly added LiDAR-based 425 phase-detection AF system, and industry-best 10-stop in-body stabilisation. All these features mean the camera is built to deliver ultimate image quality to a professional. “But topping Yodobashi’s charts? That’s not just hype; it’s a sign of Japan’s discerning buyers prioritising quality over quantity
- The Comeback Story: The camera already scored #1 in September 2025, dipped last due to the ZR buzz, and Nikon users were pre-ordering and buying their favorite cinema camera month amid Nikon ZR buzz, and now it’s back with all its glory at the No.1 Position again
- Japan’s Love Affair with Luxury: It shows the buying power of Japanese people and their understanding of quality. Yodobashi shoppers aren’t impulse buyers. In a market where iPhone cameras are stealing the compact and mirrorless camera market share, the X2D’s resurgence highlights a premium push, and finally, people now prefer Real high-quality images rather than upscaled AI images of smartphones.
- Global Ripple Effect? While Hasselblad’s (now DJI) niche is hitting the specific requirement of very limited users (global search volume is modest at ~10K monthly vs. Sony’s millions), this Japanese dominance and sales volume of X2D II could trigger DJI to announce more Mirrorless series similar to the X2D series.
Most of the best-selling cameras, month after entry-level and mid-range models, the Sony α7C II (#2), the Hasselblad crushes dynamic range (15+ stops vs. 14) but trades portability for power. Versus Nikon’s Z5II (#5),
What about you? Would you splurge on medium-format magic, or stick to the Nikon ZR’s cine chops for under $2,200? Drop a comment—best take wins a shoutout!
ABout the author: The article “Hasselblad X2D II 100C Crushes Nikon ZR to Reclaim #1 in Japan’s Hottest Camera Sales (Yodobashi Nov 2025)” written by thenewcamera.com team on 7:55 am, Tuesday, 25 November 2025, Greenwich Mean Time (GMT) | Follow us for more updates and Get LIVE RUMORS –> FACEBOOK | TWITTER | INSTAGRAM to get live news — > to get live Camera News + Canon Rumors 24X7.
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