Huawei quietly unveiled its Pura 70 series smartphones across international markets, opening a new chapter for its flagship lineup. The series includes the Pura 70, Pura 70 Pro, and Pura 70 Ultra with new camera systems, updated aesthetics, and obviously a new name.
Notably absent from the lineup is the Pura 70 Pro+, which will remain exclusive to the Chinese market.
All three Pura 70 models feature the new Kirin 9010 chipset, manufactured on the 7nm process by SMIC. While Huawei has not officially confirmed any specifics regarding the chipset’s capabilities, it is expected to offer improved CPU performance and enhanced AI features.
The Pura 70 series is already available in China, and their specs sheets are already well-known. Their standout feature remains the rear camera setup, housed within a distinctive triangular island.
The Huawei Pura 70 features a 50 MP main camera with a variable aperture of f/1.4 – f/4.0, a 12 MP periscope telephoto lens offering 5x optical zoom, and a 13 MP ultra-wide camera.
The Pura 70 Pro retains the 50 MP main camera but upgrades the telephoto lens to a 48 MP sensor offering 3.5x optical zoom. Additionally, the ultra-wide camera features a 12.5 MP sensor.
The star of the lineup, the Huawei Pura 70 Ultra, boasts a 1” sensor and a retractable lens. The pop-up mechanism allows the sensor to capture as much light as possible without compromising the device’s slim profile. The variable aperture ranges from f/1.6 to f/4.0, offering exceptional low-light performance.
The telephoto camera maintains its 3.5x optical zoom but now features a 50 MP sensor with an f/2.1 aperture and theoretically endless autofocus. The ultra-wide camera boasts a 40 MP sensor.
All three smartphones feature a single 13 MP selfie camera, as Huawei believes the Pura series users do not require additional cameras and sensors for facial recognition.
Huawei Pura 70 Ultra features a 1-inch retractable main sensor with variable aperture
While Huawei launched the Pura 70 series with Harmony OS 4.2 in China, the global version ships with EMUI 14.2. The devices boast several smart features, including AI Gesture Control, powered by generative AI technology.
Notably, the international versions of these smartphones will not support Beidou Satellite Calling and Messaging, a feature exclusive to the Chinese market.
Huawei Pura 70 • Pura 70 Pro • Pura 70 Ultra
The Huawei Pura 70 is available with 12 GB RAM and 256 GB storage in White or Black colors for €999. The Pura 70 Pro offers the same color and storage options for €1,199.
The Pura 70 Ultra is available in three colors, each featuring a faux leather back: Green, Black, and Brown. It comes with 16 GB RAM and 256 GB storage, priced at €1,499.
Pre-orders for all three models are already available in select European countries, with regular sales scheduled to begin on May 22.